Social media, the new customer service channel
IT marketers are well-practised in presenting their company’s most convincing face. Which is why it pays to look beyond the rhetoric when considering the potential for any emerging or early lifecycle...
View ArticleThe shifting relationship between businesses and consumers
Rather than simply accepting whatever products, prices and conditions organisations can offer, consumers are using the weight of their numbers and technology to redefine the rules of engagement. The...
View ArticleThe 6 steps to multi-channel customer experience success
The introduction of a multi-channel strategy may initially appear dauntingly complex as it potentially incorporates seven categories of channel: face-to-face, call centre, online, social media, mobile...
View Article
More Pages to Explore .....
